Comebacks are the new black - or at least they have been. But after teasing the skating world with a new website and the prospect of appearing on the Today Show, 2014 Olympic champions Meryl Davis/Charlie White made it official that they will not be back in competition next season to go for a third consecutive Olympic medal.

Appearing on the Today Show today for a special performance at Rockefeller Center, Davis/White made their decision official after much speculation on whether or not they would be back to defend their Olympic title. Though many fans hoped for a comeback, it was the logical conclusion, as coming back during the Olympic season would have been strategically risky after not competing for three years.

Their rivals, Tessa Virtue/Scott Moir, made their return to competition this season at a time when the ice dance field has more depth and talent than it has ever had. Virtue/Moir's return has been incredibly successful, and they have been able to take and incorporate feedback a full year before the Olympics.

"I hate to be a little bit of a downer for our fans, but we decided to not compete at the Olympics," White said. "There are so many positives to competing, but I think just expanding our lives outside of competing is really what we are enjoying so much in our lives."

"It was a huge decision - it was one that took us three years to come up with," Davis added.